East Yorkshire represents a hidden gem in the UK property investment landscape, offering a diverse range of opportunities that combine affordability, strong yields, and unique local characteristics. From coastal towns to market centers, this region provides investors with multiple strategic options across different markets and lifestyles.
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The Towns: A Snapshot of Diversity
Before diving into the broader regional analysis, let's quickly review some of the towns in East Yorkshire:
Beverley: A historic market town with medieval charm, offering yields of 4.5-5.5% and attracting professionals with its cultural amenities and excellent schools. Find out more about letting a property in Beverley.
Market Weighton: A small town with surprisingly strong investment potential, delivering yields of 5-6.5% and benefiting from its rural location and commuter appeal. Read our guide to Market Weighton to find out more about investing and letting a property there.
Pocklington: Nestled in the Yorkshire Wolds, this town offers 4.8-6.2% yields, with exceptional schools and a growing reputation for quality of life. Discover more about letting a property in Pocklington.
Driffield: Known as the "Capital of the Wolds," Driffield provides some of the region's most attractive yields at 5.5-7%, with a strong agricultural and community base. Learn more about letting a property in Driffield.
Hornsea: A coastal gem offering 5.3-7.2% yields, combining seaside living with affordable property prices and diverse tenant demand. Learn more about letting a property in Hornsea.
Howden: A historic market town with strategic connectivity, delivering 5-6.8% yields and attracting professionals with its unique heritage and transport links. Read our Howden guide for more information on investing and letting.
Kingswood: A modern residential development on Hull's northern edge, offering impressive yields of 5.5-7% and attracting families and professionals with its retail amenities, green spaces, and excellent transport links. Find out more about letting and investment in Kingswood.
Cottingham: Often called Yorkshire's largest village, this university-adjacent location delivers yields of 5-7.5%, particularly strong in the student and academic staff rental market, while maintaining its distinctive village character and community feel. Learn about investing and letting in Cottingham.
Bridlington: A traditional seaside town seeing renewed interest from investors. With yields between 5.8–7.5%, it offers affordability and high tenant turnover, appealing to those targeting short-term lets or seasonal accommodation. Discover more about letting out property in Bridlington
Hessle: Positioned at the foot of the iconic Humber Bridge, this commuter-friendly town offers yields of 5-6.5%, attracting professionals working in Hull and along the Humber corridor with its excellent schools and transport connections. Discover more
Hedon: A historic market town with a tight-knit community and steady rental demand. Yields fall between 5.2–6.5%, supported by good local schools and proximity to the Saltend industrial area, making it attractive to workers and families alike. Find out more
East Yorkshire: Investment Landscape Overview
Regional Property Market Dynamics
East Yorkshire offers a compelling investment proposition characterized by:
Average Property Prices: £180,000 - £300,000 (significantly lower than national averages)
Average Rental Yields: 5-7% (compared to national average of 4-4.5%)
Population: Approximately 600,000 across the region
Economic Diversity: Agriculture, manufacturing, renewable energy, tourism, and services
Investment Advantages
Affordability
Property prices 30-40% lower than national average
Lower entry costs for investors
Potential for significant capital appreciation
Rental Market Strength
Consistent tenant demand across multiple sectors
Lower void periods compared to many UK regions
Diverse tenant base including professionals, families, and remote workers
Economic Fundamentals
Proximity to major cities (Hull, York, Leeds)
Growing renewable energy sector
Strategic location for logistics and manufacturing
Emerging tech and digital economy
Sector-Specific Rental Demand
Professional Tenants
Commuters to Hull, York, Leeds
Remote workers seeking quality of life
Healthcare and education professionals
Student Market
University of Hull
College populations
Seasonal short-term rentals
Agricultural and Industrial Workers
Specialized accommodation needs
Longer-term, stable tenancies
Retirement and Downsizer Market
Growing demand for quality, accessible properties
Preference for town centers and well-connected locations
Having been a landlord for over 25 years, I moved to using Rent East Yorkshire after suffering from ill health at the end of a tenancy. Rent East Yorkshire took the stress of searching and securing new tenants. They fully manage my property with expert efficiency and professionalism dealing with any issues effectively. I would not hesitate to recommend them.
N Knaggs
Investing In Property In East Yorkshire
East Yorkshire offers a nuanced, high-potential investment landscape that remains largely undiscovered by mainstream property investors. Its combination of affordability, diverse economic base, and quality of life creates a compelling argument for strategic property investment.
The region's towns each offer unique advantages, from Beverley's cultural appeal to Hornsea's coastal charm, Driffield's agricultural strength to Howden's heritage. This diversity allows investors to create targeted, robust property portfolios that can weather economic fluctuations.
As letting agents with deep regional knowledge, we can confidently say that East Yorkshire represents one of the UK's most undervalued property investment markets.
The combination of low entry costs, strong yields, and growing economic potential makes this region a must-consider destination for both new and experienced property investors.
If you would like to find out more about how we can help you with your property letting needs in Beverley and the surrounding area then please get in touch.